EBERLESTOCK
- The Fade Collection -
THE PROJECT
The Fade Collection is a grey man style EDC pack series Eberlestock launched in the 4th quarter of 2024 with a completely new marketing approach. Our team decided to try out a pre-sale approach for this series to help gauge interest before it’s official launch. Because this was a new tactic, my job was to establish a look that would give the collection it’s best chance to appeal to our audience. The studio look that I designed and shot was received so well by our CEO and team that we decided to make it the official “EDC look” for the brand moving forward.
Fade - Launch Video
About the film
My role was to conceptualize, direct, produce, and edit this film. Creative Misfits provided assistance in filming the executive protection footage for the jet center and private home locations, as well as generative the VFX assets. Everything else was up to me, and it was certainly a challenge to meet the 3 day timeline for all post production…
THE STRATEGY
I took ownership of creating all photo/video assets for the launch, aside from the white backdrop images. Between multiple days capturing photos, multiple locations for filming, and the assistance of Creative Misfits, a new production company that offered help with a day filming at a private airstrip and luxurious home location, we managed to come away with a successful pre-sale and launch. Below will be some of my favorite imagery I captured to contribute to web, social media, catalogues, email campaigns, external dealers, and more.
FADE ON BODY
