THE PROJECT

The Cascade Series is a set of technical apparel shirts in short sleeve, long sleeve, and long sleeve hooded. These pieces were designed for hunting, outdoor athletes, and everyday wear, and there was no plan initially to create a launch campaign for this drop since bags are Eberlestock’s primary product. With only two weeks until the launch, I was able to work with the marketing team to coordinate a production plan for an in depth digital campaign. This included matching video and imagery of three separate locations that showcased different scenarios of the technical apparel being put to use. This project was a perfect example of how teamwork and a mindset to get after it will help you achieve anything, especially with a great team.