The stealth run was a limited edition Buck 110 Folding Hunter knife customized with the first utilization of MagnaCut steel in Buck Knives history. As a part of the marketing team, my goal was to create unique visuals that built excitement around the limited edition launch. We had a wonderful success with our email campaign, social media posts, and YouTube video reveal that resulted in all 1,000 knives being sold out in less than 12 hours.